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Vacuum treadmill, electric bicycle, suspension frame, grip... Have you heard of these sports rehabilitation equipment?

During this year's Beijing Winter Olympics, a topic of "orthopedics at the end of the ski path" pushed sports rehabilitation to hundreds of millions of public, so that many people pay attention to the rising demand for sports rehabilitation industry. In fact, the industry is still in the initial stage of development in China, people have cognitive biases on sports rehabilitation, consumers can not afford the expensive rehabilitation treatment costs, sports rehabilitation institutions to apply for medical licenses is difficult, rehabilitation therapists are scarce... Have made the development of the industry virtually increased a lot of thresholds.

The demand for sports rehabilitation is increasing rapidly

"If I had not had an accident while exercising, I would never have come into the field of sports rehabilitation." Beijing white-collar worker Xiao Ke was skiing at the beginning of this year, accidentally had an accident, knee ligament ruptured, after surgery, Xiao Ke lay at home for a month.

Xiao Ke told reporters that surgery and rehabilitation exercise are equally important for patients. "After orthopedic surgery, the body is half recovered, the rest of the rehabilitation work needs a professional rehabilitation therapist to take over to complete, 'injured bones 100 days', patients through the professional guidance of therapists, rehabilitation training, to achieve the purpose of restoring function." For example, she said, some patients think that they can recover slowly after surgery, but the lack of professional guidance and regular review may lead to joint and soft tissue adhesion, unable to stretch and bend freely, and ultimately affect the progress of return to normal life.

Some patients are not willing to exercise rehabilitation, because the cost of treatment is not low, for many patients who just contact, do not understand the importance of it may be difficult to accept, and some institutions need to pay off the cost of stage treatment, which is not a small cost for ordinary people.

In first-tier cities such as Beijing and Shanghai, a sports rehabilitation treatment is about 600-1200 yuan, and the price of slightly high-end sports services even exceeds 1200 yuan. In second-tier cities, the price is slightly lower, with a treatment costing around 500 yuan.

Sports rehabilitation refers to the specific movement to speed up the recovery of the patient's physical function. At first, the project was mostly set for athletes with sports injuries. In recent years, with the increasing demand for sports rehabilitation and the improvement of economic level and scientific exercise awareness, more and more people link scientific sports with healthy life, especially in first - and second-tier cities, sports have become a part of people's lifestyle. After sports injury, people hope to adjust and train scientifically and effectively, restore the original daily life as soon as possible, and even complete higher sports goals.

According to the State General Administration of Sport, the number of people who regularly take part in physical exercise will reach more than 630 million by 2035. The incidence of sports injuries in the sports population is about 10-20%, which means that about 100 million people will need rehabilitation for sports injuries in the future.

The compound growth of sports rehabilitation stores in 3 years exceeded 40%

"For a long time, white-collar workers, lumbar disc herniation has become an occupational disease. Many people don't take it seriously and put it off until they have to. As a result, the condition gets worse and worse, and they even need surgery to relieve the pain." Mr. Lin, a sports rehabilitation practitioner in Beijing, told reporters that lumbar disc herniation can be adjusted and treated through sports rehabilitation. "Sports rehabilitation can adjust patients' wrong posture and posture, and improve muscle strength and solve pain problems after the guidance of rehabilitation therapists and instrument adjustment."

For a long time, the public has a cognitive bias towards sports rehabilitation, and the industry has struggled to survive in the cracks. In fact, different from the literal understanding, sports rehabilitation institutions not only provide patients with sports injury repair, sports physical security and other projects, but also more comprehensive service projects, such as the rehabilitation of chronic shoulder, neck and waist pain common to office workers, and scoliosis repair for teenagers.

The reporter searched for projects related to "sports rehabilitation" on the social platform and found that the business is mainly divided into three directions, namely, sports rehabilitation, body maintenance and physical training, which are aimed at pain elimination and functional recovery respectively; Muscle maintenance and injury prevention; Strengthen training, enhance physical fitness.

Mr. Lin told reporters that rehabilitation institutions will design recovery programs according to the needs of patients, including orthopedic surgery, sports injuries, musculoskeletal pain, posture correction, physical training, chronic disease rehabilitation, postpartum rehabilitation. Rehabilitation medical services and rehabilitation medical devices can help patients speed up the recovery of physical function, reduce the recurrence rate, and reduce complications.

Institutions will also develop different programs for patients with different needs, "such as postoperative populations, may mainly achieve the purpose of functional recovery, after rehabilitation treatment can achieve the requirements of normal life." If they are young people or professional athletes who love sports, in addition to basic functional recovery, they also need to learn more about sports medicine and carry out special quality training, so that patients can continue to do high-quality sports after recovery." Mr. Lin said.

According to the White Paper on China's sports rehabilitation Industry, the number of institutional stores involved in the field of sports rehabilitation in 2018 exceeded 100, and the number was close to 400 by the end of 2020, with a compound growth of more than 40% in three years.

There is a shortage of rehabilitation therapists

Qualified rehabilitation therapists need to have a medical and physical education background. In recent years, the rapid expansion of the sports rehabilitation industry has exposed the problem of talent shortage to the public, and there are few rehabilitation therapists with rich clinical experience.

According to the survey, at present, the training of sports rehabilitation talents in China is divided into sports rehabilitation major in sports colleges and rehabilitation therapy major in medical colleges. According to the data of Xuexin Network, 79 colleges and universities offer sports rehabilitation and 178 offer rehabilitation therapy. Although the number of graduates reaches thousands each year, the industry track is growing rapidly, the speed of talent training cannot keep up with the speed of demand expansion, and the market is in short supply.

It is generally believed that sports rehabilitation is a comprehensive application discipline, and the public cognition of sports rehabilitation in our country is still in the primary stage. In the United States, the public will go to rehabilitation institutions throughout the community to adjust and treat pain, while in our country, most of the public will choose to endure, or do massage therapy to relieve pain, few people know that scientific diagnosis and treatment can be carried out through rehabilitation medicine.

Some industry researchers will exercise rehabilitation and the same as the potential of the consumer medical field of oral, medical beauty comparative analysis, and oral, medical beauty is different from the cost of high value consumables, sports rehabilitation products and services are mainly for the purpose of restoring function, the core is the rehabilitation therapist's technology and concept, consumers are mostly for the therapist's rehabilitation technology and treatment plan to pay. Therefore, the industry has high requirements for the comprehensive ability of rehabilitation therapists, and personnel training is very important.

In order to solve the problem of talent shortage, some institutions have adopted internal training mechanisms, such as the excellent health clinic has set up an excellent health research institute, hiring experts to train the recruited fresh students, drawing on the rehabilitation center diagnosis and treatment environment in Europe and the United States, so as to improve the technical level of practitioners. In addition, Ran Ran Sports Rehabilitation and Beijing Sport University cooperated to establish a sports rehabilitation research center, while training talents, but also exported standardized programs to help the rapid development of industry practitioners.

The industry has begun to organize talent training programs, such as the Chinese Rehabilitation Medical Association, United Family Medical Group (Beijing United Family Rehabilitation Hospital) and other institutions jointly launched the "rehabilitation therapist training Program", through two to six months of courses, so that practitioners can reach the level of professional rehabilitation therapists.

Can rehabilitation treatment be covered by medical insurance

In recent years, the rehabilitation market has maintained a rapid development trend, and the number of rehabilitation hospitals and rehabilitation departments has continued to rise. According to the data of the Arterial network, in 2019, the number of rehabilitation-related diagnosis and treatment visits reached a new high of 52.677 million; In 2020, the number of patients affected by the epidemic will fall to 48.37 million, and it is expected that the number of patients will continue to increase steadily in the post-epidemic era.

It should be added that medical care can be divided into serious medical care and consumer medical care. In short, serious medicine is mainly about improving the quality of life of patients and treating diseases, while consumer medicine is mainly about improving the quality of life of consumers.

In the sports rehabilitation system, doctors and rehabilitation therapists are required to participate together. The doctor diagnoses whether the patient needs rehabilitation treatment, and if so, the patient needs to go to the sports rehabilitation department or sports rehabilitation institution of the hospital, and the rehabilitation therapist takes over the assessment, design and implementation of rehabilitation programs.

The reason for this process structure is that the rehabilitation therapist does not have the authority to prescribe it.

So, is sports rehabilitation serious medical treatment or consumer medical treatment? Will the medical insurance cover the cost of rehabilitation?

It has to be said that the unique model of sports rehabilitation makes the industry involved in both serious medicine and consumer medicine. The reporter learned that there are some rehabilitation institutions on the market according to serious medical and consumer medical business is divided into outpatient and stretching two sections, serious medical postoperative rehabilitation, conservative treatment, etc., in the outpatient department, the consumer medical projects such as sports rehabilitation, physical training, etc., in the stretching department.

At the same time, many public hospitals have also set up sports rehabilitation departments. It is worth noting that in recent years, the expansion of medical insurance payment projects and long-term care insurance pilots have continued to provide financial insurance for rehabilitation treatment. As early as 2010 and 2016, the Ministry of Human Resources and Social Security has issued two policies to include 9 rehabilitation projects mainly for persons with disabilities and 20 rehabilitation projects into the medical insurance, and the reimbursement project extends from physical therapy to various therapeutic projects and rehabilitation assessment projects. Up to now, 70 rehabilitation projects have been covered by medical insurance.

For the development of the industry, Sun Xiaoyi, co-founder of Youfu Clinic, said: "At this stage, institutions need to cultivate internal skills, do a good job of their own standardization, strengthen industry exchanges, and establish industry standards. With these preparations, coupled with increased public awareness, sports rehabilitation will experience a period of rapid development."